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In: Journal of Business & Industrial Marketing, Jg. 36 (2021-10-01), Heft 10, S. 1806-1819academicJournalZugriff:
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In: Journal of Business & Industrial Marketing, Jg. 34 (2019-07-01), Heft 6, S. 1339-1359academicJournalZugriff:
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In: Journal of Business & Industrial Marketing, Jg. 26 (2011-10-01), Heft 7, S. 524-531Online academicJournalZugriff:
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In: Journal of Business & Industrial Marketing, Jg. 19 (2004-10-01), Heft 6, S. 415-420Online academicJournalZugriff: