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In: Marketing Science & Inspirations, Jg. 9 (2014-06-01), Heft 2, S. 12-20academicJournalZugriff:
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In: Marketing Science & Inspirations, Jg. 8 (2013-12-01), Heft 2, S. 2-12academicJournalZugriff:
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In: Marketing Science & Inspirations, Jg. 16 (2021-03-01), Heft 1, S. 19-26academicJournalZugriff:
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In: Marketing Science & Inspirations, Jg. 14 (2019-06-01), Heft 2, S. 38-51academicJournalZugriff:
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In: Marketing Science & Inspirations, Jg. 10 (2015-03-01), Heft 1, S. 2-8academicJournalZugriff: