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Top magazines gain 3% in 2002.
In: Advertising Age, Jg. 74 (2003-09-22), Heft 38, S. S-2- (4S.)
Online
serialPeriodical
Zugriff:
The article reports that magazines have managed to attain positive growth in 2002 despite the reduction in advertising page count for the second year in a row. Advertising Age's 14th annual Magazine 300 report has computed a gross revenue increase of 3.1 percent to $29.40 billion for the top publications. Ad-page count decreased by 4.4 percent compared to a 15.1 percent reduction in 2001.
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Top magazines gain 3% in 2002.
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Autor/in / Beteiligte Person: | Endicott, R. Craig |
Zeitschrift: | Advertising Age, Jg. 74 (2003-09-22), Heft 38, S. S-2- (4S.) |
Veröffentlichung: | 2003 |
Medientyp: | serialPeriodical |
ISSN: | 0001-8899 (print) |
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