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Annual Effies Survey: Augmented And Virtual Reality Hot, But ROI Remains Elusive.
In: Forbes.com, 2017-05-01, S. 4
Online
serialPeriodical
Zugriff:
The article focuses on the identification of Augmented and virtual reality which include chatbots, artificial intelligence, and machine learning. Topics discussed include increase in investment, measurement of the Return On Investment (ROI) and mentions the views of Neal Davies, President at Effie Worldwide, on the same.
Titel: |
Annual Effies Survey: Augmented And Virtual Reality Hot, But ROI Remains Elusive.
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Autor/in / Beteiligte Person: | Rooney, Jennifer |
Zeitschrift: | Forbes.com, 2017-05-01, S. 4 |
Veröffentlichung: | 2017 |
Medientyp: | serialPeriodical |
ISSN: | 0015-6914 (print) |
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