Coming to America.
In: Nation's Restaurant News, Jg. 39 (2005-02-14), Heft 7, S. 33-34
Online
serialPeriodical
Zugriff:
This article focuses on new revenue streams in foreign markets of Asia-based chains. As multinational foodservice companies like McDonald's Corp. and Yum! Brands Inc., increasingly focus on growth in Asia. Asia based restaurant companies similarly are looking to the U.S. in search of unit expansion and revenue growth. Consumers can find the "quality and freshness" they are looking for in Asian cuisines and at restaurants operating in the sector. Indeed, operators at Asia-based restaurant companies say it is the perceived healthfulness of their cuisines that is helping them make headway in the U.S.
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Coming to America.
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Autor/in / Beteiligte Person: | Lockyer, Sarah E. |
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Zeitschrift: | Nation's Restaurant News, Jg. 39 (2005-02-14), Heft 7, S. 33-34 |
Veröffentlichung: | 2005 |
Medientyp: | serialPeriodical |
ISSN: | 0028-0518 (print) |
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