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Responses to Ethical Scenarios: The Impact of Trade-Off Salience on Competing Construal Level Effects.
In: Journal of Business Ethics, Jg. 183 (2023-03-15), Heft 3, S. 745-762
Online
academicJournal
Zugriff:
This research investigates the importance of trade-off salience in understanding how variations in consumers' construal levels can influence moral judgments. Across five experiments, trade-offs are implied and explicitly made salient, and construal levels are manipulated by altering temporal distance and perceptual fluency, and by using a well-established cognitive method. Consistent with prior research, we demonstrate that higher construal levels can reduce anticipated unethical behavior, when trade-offs are not salient, by making higher-level moral values more prominent. When trade-offs are salient, however, we reveal that unethical behavior is increased when construal levels are elevated by making desirability-related thoughts relatively more prominent, compared to feasibility-related thoughts. Tests of mediation provide support for the role of desirability- and feasibility-related thoughts. Together, our results provide insight into the opposing predictions made by construal level theory for ethical decision making by revealing how trade-off salience, often inherent in ethical dilemmas, systematically influences the effects of construal level on ethical decision making. [ABSTRACT FROM AUTHOR]
Titel: |
Responses to Ethical Scenarios: The Impact of Trade-Off Salience on Competing Construal Level Effects.
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Autor/in / Beteiligte Person: | Amaral, Nelson Borges ; Jiao, Jinfeng |
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Zeitschrift: | Journal of Business Ethics, Jg. 183 (2023-03-15), Heft 3, S. 745-762 |
Veröffentlichung: | 2023 |
Medientyp: | academicJournal |
ISSN: | 0167-4544 (print) |
DOI: | 10.1007/s10551-021-04995-x |
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