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Interconnects Changed Scene.
In: Television Week, Jg. 24 (2005-05-23), Heft 21, S. 17-18
Online
serialPeriodical
Zugriff:
Discusses the benefits of interconnects, multiple systems wired together for the purpose of placing advertisements, for consolidation of local cable advertising sales. Views of Jean Poole, executive vice president and chief operating officer of Universal McCann North America, on consolidation; Information on Comcast Spotlight, the proponent of interconnection in the cable industry; Effectiveness of interconnects according to media buyers. INSET: BENEFITS FORESEEN IN MERGER.
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Interconnects Changed Scene.
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Autor/in / Beteiligte Person: | Karrfalt, Wayne |
Zeitschrift: | Television Week, Jg. 24 (2005-05-23), Heft 21, S. 17-18 |
Veröffentlichung: | 2005 |
Medientyp: | serialPeriodical |
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