Meta Says its AI Tools Boost Ad Campaigns' Returns by 32%.

According to Nicola Mendelsohn, the global business group head at Meta Platforms Inc., ads running on Meta's apps experienced a 32% increase in return on spending with the help of artificial intelligence (AI). The use of AI also reduced the cost of acquisition by approximately 17%. Additionally, the AI tools simplified the process of creating campaigns, allowing advertisers to set up a campaign with just one button. Meta introduced new generative AI tools for advertisers last year, which aimed to improve performance and compensate for the loss of targeting data due to privacy changes at Apple Inc. [Extracted from the article]