The casual-dining challenge: Winning back budget-wary customers.
In: Nation's Restaurant News, Jg. 40 (2006-08-21), Heft 34, S. 1-5
Online
serialPeriodical
Zugriff:
The article reports on the effort of the restaurant industry to reverse the sinking sales by revamping its menus and revising approaches to marketing, advertising and service execution. Restaurants such as Appplebee's will add 20 new or changed menu items and will have reworked its marketing campaign twice. According to Applebee's and OSI, the goal of stillpending new marketing campaigns will be to motivate consumers to try their brands.
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The casual-dining challenge: Winning back budget-wary customers.
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Autor/in / Beteiligte Person: | Lockyer, Sarah E. |
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Zeitschrift: | Nation's Restaurant News, Jg. 40 (2006-08-21), Heft 34, S. 1-5 |
Veröffentlichung: | 2006 |
Medientyp: | serialPeriodical |
ISSN: | 0028-0518 (print) |
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