CROWD CONTROL!
In: Computerworld, Jg. 42 (2008-03-03), Heft 10, S. 26
Online
serialPeriodical
Zugriff:
The article discusses the crowdsourcing which is a source of customer input that can be used to drive product strategies. Jonathan Edwards, an analyst at Yankee Group Inc., suggests that to get the preference of the people, focus the discussion around one area and clearly define what they are trying to achieve and what the community is all about. It stated that the companies should be careful not to let their customers to have much influence on their decision-making. Edwards added that Hewlett-Packard Co. and Salesforce.com Inc. uses Leverage Software tools to create private social networks for customer, partner and developer relationship-building.
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CROWD CONTROL!
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Autor/in / Beteiligte Person: | Brandel, Mary |
Link: | |
Zeitschrift: | Computerworld, Jg. 42 (2008-03-03), Heft 10, S. 26 |
Veröffentlichung: | 2008 |
Medientyp: | serialPeriodical |
ISSN: | 0010-4841 (print) |
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