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Past performance is not a guarantee of future returns.
In: Advertising Age, Jg. 72 (2001-06-18), Heft 25, S. s1- (7S.)
Online
serialPeriodical
Zugriff:
The article reports on the performance of the top 300 magazines in the U.S. as of June 2000, based on advertising success. Advertising pages grew 7.9% and, backed by an average 8.2% uptick in page rates, delivered 13% growth in advertising revenue to $9.09 billion in gross revenue, up 1.8% over 1999 even though paid subscribers in most categories declined. All together, advertising and circulation produced a gross revenue take of $31.23 billion, a record increase from 1999. By volume, consumer publications dominated this 12th annual running of the top 300, claiming 213 spots and $23.12 billion of total revenue, but business pubs demonstrated better across-the-board growth--13.8% in gross revenue to consumer's 8.7%; 15.5% in advertising revenue versus 12.3%; and 10.8% in advertising pages versus 5.6%. People, from Time Inc., knocked TV Guide. The first four months of 2001 seem to be solidifying People's lead. Its advertising pages are down 5.6% versus a year ago, but advertising revenue is up 0.03%; advertising pages at TV Guide have slid 16.5%, producing a 17.1% decline in advertising revenue, according to Publishers Information Bureau. People's sibling Time publications, Time and Sports Illustrated, are not only other magazines close to make a run for the lead, but each ha experienced declines in 2001 than People.
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Past performance is not a guarantee of future returns.
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Autor/in / Beteiligte Person: | Endicott, R. Craig |
Zeitschrift: | Advertising Age, Jg. 72 (2001-06-18), Heft 25, S. s1- (7S.) |
Veröffentlichung: | 2001 |
Medientyp: | serialPeriodical |
ISSN: | 0001-8899 (print) |
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