Revenue Per Ad Dollar in 170 Industries: Does Your Spending Effectiveness Beat the Competition?
In: Controller's Report, Jg. 2002 (2002-10-01), Heft 10, S. 1-4
serialPeriodical
Zugriff:
Provides advertising spending benchmarks for 170 industries in the U.S. Advertising-expenditures to sales; Advertising-expenditures to gross-margin; Industry growth in advertising expenditures.
Titel: |
Revenue Per Ad Dollar in 170 Industries: Does Your Spending Effectiveness Beat the Competition?
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Zeitschrift: | Controller's Report, Jg. 2002 (2002-10-01), Heft 10, S. 1-4 |
Veröffentlichung: | 2002 |
Medientyp: | serialPeriodical |
ISSN: | 0895-2787 (print) |
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