The $175-million issue: CDNA and Statscan differ on '93 newspaper ad spending.
In: Marketing Magazine, Jg. 99 (1994-09-19), Heft 34, S. 2-2
serialPeriodical
Zugriff:
Focuses on the Canadian Daily Newspaper Association's (CDNA) contention that numbers in the CARD Group's 1994 report on advertising showing an increase in advertisement revenues for dailies in 1993 are inaccurate. CARD report's use of 1992 figures from Statistics Canada and 1993 figures from the CDNA; Price of report.
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The $175-million issue: CDNA and Statscan differ on '93 newspaper ad spending.
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Autor/in / Beteiligte Person: | McElgunn, Jim |
Zeitschrift: | Marketing Magazine, Jg. 99 (1994-09-19), Heft 34, S. 2-2 |
Veröffentlichung: | 1994 |
Medientyp: | serialPeriodical |
ISSN: | 1196-4650 (print) |
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