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Objective: Health decision making models propose that affective associations at both the implicit and explicit level and cognitive beliefs influence health behaviours. The current studies investigated whether affective or cognitive persuasive messages would lead to more positive implicit and explicit condom use attitudes and higher intentions among African American college women.

Design: Participants (Study 1 N = 109; Study 2 N = 112) explicit attitudes were assess prior to watching a short video that contained either affective (e.g., safe sex is pleasurable) or cognitive messages (e.g., latex condoms are effective in preventing HIV) in favour of condom use.

Main Outcome Measures: Following the video, participants completed the Affect Misattribution Procedure (AMP), a measure of implicit attitudes, explicit measures of condom use attitudes that assessed attitudes at the overall and component level, intentions to use condoms, and interest in receiving free sample of condoms.

Results: Participants in the affective message condition reported more positive condom use attitudes on both the implicit and explicit measure, higher intentions to use condoms, and more interest in receiving free condoms than those in the cognitive message condition.

Conclusion: These results suggest that affective messages may be more effective in changing condom use attitudes, which can be used in interventions to promote protective condom use behaviours.

Titel:	The effect of affective versus cognitive persuasive messages on African American women's attitudes toward condom use.
Autor/in / Beteiligte Person:	Hood, KB ; Shook, NJ ; Dunn, CE ; Belgrave, FZ
Zeitschrift:	Psychology & health, Jg. 36 (2021-06-01), Heft 6, S. 739-759
Veröffentlichung:	<2010-> : Abingdon, Oxon : Routledge ; <i>Original Publication</i>: Chur ; New York : Harwood Academic Publishers ; London : distributed by STBS Ltd., c1987-, 2021
Medientyp:	academicJournal
ISSN:	1476-8321 (electronic)
DOI:	10.1080/08870446.2020.1776284
Schlagwort:	Affect Cognition Female Humans Black or African American psychology Condoms statistics & numerical data Health Knowledge, Attitudes, Practice ethnology Persuasive Communication
Sonstiges:	Nachgewiesen in: MEDLINE Sprachen: English Publication Type: Journal Article; Research Support, N.I.H., Extramural Language: English [Psychol Health] 2021 Jun; Vol. 36 (6), pp. 739-759. <i>Date of Electronic Publication: </i>2020 Jun 12. MeSH Terms: Black or African American* / psychology ; Condoms* / statistics & numerical data ; Health Knowledge, Attitudes, Practice* / ethnology ; Persuasive Communication* ; Affect ; Cognition ; Female ; Humans References: Pers Soc Psychol Bull. 2010 Apr;36(4):443-54. (PMID: 20363901) ; J Pers Soc Psychol. 1993 May;64(5):723-39. (PMID: 8505704) ; Health Psychol. 2016 Aug;35(8):842-6. (PMID: 27505204) ; J Sport Exerc Psychol. 2016 Dec;38(6):631-638. (PMID: 28033023) ; Soc Cogn. 2007 Oct 1;25(5):603-637. (PMID: 19424447) ; Exerc Sport Sci Rev. 2017 Oct;45(4):230-237. (PMID: 28704217) ; J Pers Soc Psychol. 2003 Mar;84(3):453-69. (PMID: 12635909) ; J Prim Prev. 2006 Nov;27(6):619-40. (PMID: 17051432) ; J Acquir Immune Defic Syndr. 2008 Aug 15;48(5):581-9. (PMID: 18645513) ; Psychol Health. 2018 Feb;33(2):176-192. (PMID: 28448163) ; Health Psychol. 2003 Mar;22(2):166-77. (PMID: 12683737) ; J Pers Soc Psychol. 2005 Sep;89(3):277-93. (PMID: 16248714) ; J Pers Soc Psychol. 1984 Dec;47(6):1191-205. (PMID: 6527214) ; Psychol Health. 2013;28(8):895-908. (PMID: 23421971) ; Women Health. 2013;53(4):349-68. (PMID: 23751090) ; Reprod Health Matters. 2006 Nov;14(28):23-31. (PMID: 17101419) ; Health Psychol. 2015 Sep;34(9):941-50. (PMID: 25581703) Grant Information: F31 MH092012 United States MH NIMH NIH HHS; R25 DA028567 United States DA NIDA NIH HHS; R25 MH067127 United States MH NIMH NIH HHS Contributed Indexing: Keywords: HIV prevention; condom use; explicit attitudes; implicit attitudes; persuasion Entry Date(s): Date Created: 20200613 Date Completed: 20210928 Latest Revision: 20221207 Update Code: 20240513 PubMed Central ID: PMC7894976

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The effect of affective versus cognitive persuasive messages on African American women's attitudes toward condom use.