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Objective: Electronic Nicotine Delivery System (ENDS) proprietors strategically placed near college campuses and pervasive marketing on social media platforms, such as Facebook, are critical to the tobacco industry's effort to acquire new young adult users. Understanding the themes used on Facebook to promote ENDS products to college students is necessary to develop public health messaging to combat the vaping epidemic. Methods: We identified 15 ENDS proprietors located near four Big 10 universities and qualitatively analyzed a random sample of their Facebook posts ( n = 405) to identify emerging themes using a grounded theory approach. Results: ENDS proprietors in college towns use Facebook to deploy promotional messaging ( n = 319), to market ENDS products as a means of celebration ( n = 40), to establish a sense of community ( n = 155) among ENDS users, to make marijuana references ( n = 36), and to advocate ( n = 27) for ENDS products. Conclusions: These themes may increase social acceptability and use of ENDS products among college students.

Titel:	How Facebook is used to promote ENDS products near four Big 10 universities: A qualitative analysis.
Autor/in / Beteiligte Person:	Johannes, BL ; Ortiz, SE
Zeitschrift:	Journal of American college health : J of ACH, Jg. 72 (2024), Heft 1, S. 210-218
Veröffentlichung:	2010- : New York : Routledge ; <i>Original Publication</i>: [Washington, D.C. : Published by the Helen Dwight Reid Educational Foundation, in cooperation with the American College Health Association, c1982-, 2024
Medientyp:	academicJournal
ISSN:	1940-3208 (electronic)
DOI:	10.1080/07448481.2022.2027425
Schlagwort:	Young Adult Humans Universities Students Electronic Nicotine Delivery Systems Social Media Vaping Tobacco Products
Sonstiges:	Nachgewiesen in: MEDLINE Sprachen: English Publication Type: Journal Article Language: English [J Am Coll Health] 2024 Jan; Vol. 72 (1), pp. 210-218. <i>Date of Electronic Publication: </i>2022 Feb 16. MeSH Terms: Electronic Nicotine Delivery Systems* ; Social Media* ; Vaping* ; Tobacco Products* ; Young Adult ; Humans ; Universities ; Students References: Tob Control. 2002 Mar;11 Suppl 1:I5-17. (PMID: 11893810) ; J Adolesc Health. 2018 Nov;63(5):582-586. (PMID: 30348280) ; J Physiol. 2015 Aug 15;593(16):3397-412. (PMID: 26018031) ; Addict Behav. 2019 Jun;93:9-13. (PMID: 30677567) ; Tob Control. 2023 Mar;32(2):251-254. (PMID: 34312317) ; J Am Coll Health. 2015;63(8):523-9. (PMID: 26057365) ; Cold Spring Harb Perspect Med. 2012 Dec 01;2(12):a012120. (PMID: 22983224) ; Am J Public Health. 2013 Sep;103(9):e57-62. (PMID: 23865700) ; Health Serv Res. 1998 Aug;33(3 Pt 1):571-96. (PMID: 9685123) ; SAGE Open Med. 2019 Jan 02;7:2050312118822927. (PMID: 30637106) ; J Thorac Dis. 2018 Aug;10(Suppl 22):S2588-S2592. (PMID: 30345095) ; Tob Control. 2019 Jan;28(1):67-73. (PMID: 29622602) ; Br J Health Psychol. 2015 Feb;20(1):212-20. (PMID: 24761786) ; Am J Prev Med. 2013 Mar;44(3):207-15. (PMID: 23415116) ; Addict Behav. 2019 Jun;93:93-99. (PMID: 30703668) ; Biochem Med (Zagreb). 2012;22(3):276-82. (PMID: 23092060) ; Am J Prev Med. 2014 Aug;47(2 Suppl 1):S87-9. (PMID: 25044200) ; Tob Control. 2017 Mar;26(e1):e16-e18. (PMID: 27596227) ; Ann Am Thorac Soc. 2014 Feb;11(2):236-42. (PMID: 24575993) ; Tob Control. 2018 May;27(3):294-300. (PMID: 28592404) ; NCHS Data Brief. 2020 Apr;(365):1-8. (PMID: 32487293) ; Tob Control. 2017 Mar;26(2):226-229. (PMID: 26956467) ; Nicotine Tob Res. 2017 Nov 01;19(11):1338-1344. (PMID: 28371830) ; Subst Use Misuse. 2021;56(4):442-448. (PMID: 33596764) ; JAMA. 2000 Aug 9;284(6):699-705. (PMID: 10927777) ; JAMA. 2015 Aug 18;314(7):700-7. (PMID: 26284721) ; Subst Use Misuse. 2021;56(12):1765-1775. (PMID: 34294001) ; JMIR Public Health Surveill. 2015 Sep 11;1(2):e11. (PMID: 27227129) ; Am J Public Health. 2015 Jun;105(6):e16-21. (PMID: 25880960) ; Nicotine Tob Res. 2015 Jul;17(7):847-54. (PMID: 25481917) ; Tob Control. 2017 Dec;26(e2):e112-e116. (PMID: 28341768) ; Subst Use Misuse. 2016 Oct 14;51(12):1669-1673. (PMID: 27484191) ; J Med Internet Res. 2014 Oct 16;16(10):e238. (PMID: 25320863) ; Am J Public Health. 2012 Nov;102(11):2088-93. (PMID: 22813086) ; Addict Behav. 2018 Jun;81:78-83. (PMID: 29432916) ; Am J Health Behav. 2019 Mar 1;43(2):326-336. (PMID: 30808472) ; Addict Behav. 2018 Mar;78:51-58. (PMID: 29127784) ; Addict Behav. 2015 Jul;46:77-81. (PMID: 25827334) Grant Information: P2C HD041028 United States HD NICHD NIH HHS; T32 AG000221 United States AG NIA NIH HHS Contributed Indexing: Keywords: College/university; ENDS; marketing; qualitative; social media Entry Date(s): Date Created: 20220216 Date Completed: 20240122 Latest Revision: 20240320 Update Code: 20240320 PubMed Central ID: PMC9378756

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How Facebook is used to promote ENDS products near four Big 10 universities: A qualitative analysis.