Analyze of component consumer behavior toward food waste in Tehran. (English)
In: Journal of Food Science & Technology (2008-8787), Jg. 13 (2015-03-01), Heft 53, S. 1-11
academicJournal
Zugriff:
The aim of this study was to analyze the components of Consumer behavior toward food waste. The study was a kind of applied and descriptive - correlational method. The research population was consumers of food products in Tehran city. Sample size was determine by Kerjice and Morgan table (n= 384). Proportional stratified random sampling method was used. The research instrument was a researchermade questionnaire. Validity of the questionnaire was confirmed by a panel of expert in Agricultural Extension and Education Department, Tarbiat Modarres University. Reliability was conducted by a Pilot test and Cronbach's alpha coefficient assumed (0/86) which show its suit for research conduct. Results of exploratory factor analysis revealed six components of consumer behavior: Cultural values, social participation, motivation, beliefs, education and awareness and perception which are composed of 60 percent of consumer behavior changes, explain. [ABSTRACT FROM AUTHOR]
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Titel: |
Analyze of component consumer behavior toward food waste in Tehran. (English)
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Autor/in / Beteiligte Person: | Khosravani, F. ; Rad, Gh. R. Pezeshki ; Farhadian, H. |
Zeitschrift: | Journal of Food Science & Technology (2008-8787), Jg. 13 (2015-03-01), Heft 53, S. 1-11 |
Veröffentlichung: | 2015 |
Medientyp: | academicJournal |
ISSN: | 2008-8787 (print) |
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