UTICAJ PANDEMIJE KOVID-19 U REPUBLICI SRBIJI NA KUPOVNE ODLUKE POTROŠAČA U E-TRGOVINI. (Bosnian)

Impact of Covid-19 pandemic has been reflected in the changes of consumers’ behavior during purchase. Addapting to newly created situation and searching for a solution for survival in any sense of the word was unavoidable. There was a disruption in the supply chains under the impact of Covid-19. Moderate instability in the supply of stores in Serbia, although far less than in other countries, and then the state of emergency caused by the Covid-19 pandemic, closed shops and impossibility of buying, caused by the pandemic Covid-19, has brought about an excessive concern and panic of consumers. This was followed by the stockpiling of unnecessary products due to fears that the new measures will be adopted. This situation has led to a change consumers’ shopping behavior, so it is important to investigate the impact of COVID-19 on the changes in consumers’pattern of behavior in relation to the period prior to the COVID-19 pandemic. The results of the research based on an online sample of 179 respondents are presented. [ABSTRACT FROM AUTHOR]

Uticaj pandemije Kovid-19 (COVID-19) odrazio se na promene u ponašanju potrošača prilikom kupovine. Prilagođavanje novonastaloj situaciji i traženje rešenja za opstanak u svakom smislu, bilo je neizbežno. Pod uticajem Kovid-19, došlo je do poremećaja u lancima snabdevanja. Blaga nestabilnost u snabdevanju prodavnica u Srbiji, mada daleko manje nego u drugim zemljama, a zatim i vanredno stanje izazvano pandemijom Kovid- 19, zatvorene prodavnice i nemogućnost kupovine, uslovilo je preteranu zabrinutost i paniku potrošača. Usledilo je gomilanje zaliha nepotrebnih proizvoda zbog bojazni da će nove mere biti donete. Ovakvo stanje dovelo je do promene navika u ponašanju potrošača tokom kupovine, pa je značajno istražiti uticaj COVID-19 na promene navika potrošača u odnosu na period pre pandemije COVID-19. Prikazani su rezultati istraživanja na osnovu onlajn uzorka od 179 ispitanika. [ABSTRACT FROM AUTHOR]

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