Discounter lassen sich Werbung etwas kosten: Im LEH geben die Preisspezialisten den Takt vor – Bei den Herstellern ist das Bild uneinheitlich – Ferrero macht Sommerpause. (German)

According to the advertising monitor by Nielsen Media and Lebensmittel Zeitung (LZ), retailers are spending more on advertising in July, while brand manufacturers are investing less overall. German food retailers spent 175.5 million euros on advertising in July, which corresponds to an increase of 38.2 percent compared to the previous year. Department stores spent 15.7 million euros on advertising in July, an increase of 7.8 percent compared to the previous year. Fast-moving consumer goods manufacturers spent 465.8 million euros on advertising in July, a decrease of 2.6 percent compared to the previous year. Procter&Gamble leads the ranking of advertising companies, followed by Lidl and Rewe. Media-Saturn spent almost 13 percent less on advertising in July than the previous year. [Extracted from the article]

Der LEH bleibt im Juli in Geberlaune, bei den Markenherstellern gibt es solche und andere. Laut dem Werbemonitor von Nielsen Media und der LZ treiben im Handel insbesondere die Discounter das Geschehen. Auf Industrieseite sind es die großen Anbieter. [ABSTRACT FROM AUTHOR]

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