PERCEPŢIILE „GENERZEŢILOR” ASUPRA IMAGINII REPUBLICII MOLDOVA. (Romanian)

The image of the country is one of the key factors influencing the attitude of the people, but also of the organizations towards the respective state. In the ranking "Country Brand Ranking 2022-2023", the Republic of Moldova ranks 166th, out of 203, between the Republic of Mali and the Kingdom of Lesotho. Even according to the ranking of the Country Brand Strategy (CBS), Moldova did not obtain better results, attributing to the country the grade B (slightly good). The purpose of this article is to find out the perceptions of the "Gen Zs " image of countries, identifying the key elements that would strength-hen these attitudes, so that the active workforce would not subsequently migrate, but to remain in the Republic of Moldova. Exploratory research was used to develop the article, carried out through a variety of methods. Subsequently, summarizing the assessments of the "Gen Zs", it was found that a systemic policy of cultivation and fortification of the country image is needed internally. [ABSTRACT FROM AUTHOR]

Imaginea de țară este unul dintre factorii cheie care influențează atitudinea oamenilor, dar si a organizațiilor vizavi de statul respectiv. In cadrul clasamentului „Country Brand Ranking 2022-2023 ", Republica Moldova ocupă locul 166, din 203, situându-se între Republica Mali si Regatul Lesotho. Nici conform clasamentului Strategiei Brandului de Țară (SBȚ), Moldova nu a obținut rezultate mai bune, atribuindu-se țării calificativul B (puțin bun). Scopul acestui articol este de a afla percepțiile „generzeților" despre imaginea țări, identificând elementele primordiale care ar fortifica aceste atitudini, ca, ulterior, forța de muncă activă să nu migreze, ci să rămână în Republica Moldova. La elaborarea articolului s-a folosit cercetarea exploratorie, realizată printr-o diversitate de metode. Ulterior, sintetizându-se aprecierile „generzeților", s-a constatat că este necesară o politică sistemică de cultivare si fortificare a îmaginii de țară pe plan intern. [ABSTRACT FROM AUTHOR]

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