ANALIZA COMPETITIVITĂȚII ÎNTREPRINDERILOR VINICOLE PRIN METODA DE EVALUARE COMPLEXĂ A INDICATORILOR FINANCIARI. (Romanian)

The article considers the possibilities of assessing the competitiveness of enterprises of Territorial Administrative Unit (ATU) Gagau-zia in the wine industry. The comprehensive assessment method was used for the competitiveness analysis of the financial indicators, which allows carrying out a comparative analysis of the financial condition, and as a result, of the competitiveness among specific selected enterprises. The proposed method is based on the rating assessment and includes: selection of the main financial indicators based on which the assessment will be carried out; calculation of indicators for the enterprises under study; compilation of a matrix of standardized indicators; assignment of rating indicators to each enterprise. The application of the proposed competitiveness analysis method allows not only to assess the financial condition and competitiveness of each enterprise from the selected sector, but also to identify the leader among them in the studied market segment, as well as to determine the position of each enterprise from the sample compared to the reference one. [ABSTRACT FROM AUTHOR]

In prezenta lucrare sunt analizate modalitățile de evaluare a competitivității întreprinderilor din Unitatea Teritorială Administrativă (UTA) Găgăuzia, din sectorul industriei vitivini-cole. Pentru analiza aspectului competitiv, a fost utilizată metoda complexă (integrală) de evaluare a indicatorilor financiari, care permite efectuarea unei analize comparative a situației financiare si, respectiv, a competitivității între întreprinderile selectate. Metoda propusă are la bază evaluarea ratingului si include: identificarea principalilor indicatori financiari, conform cărora se va efectua evaluarea; calcularea indicatorilor pentru întreprinderile investigate; elaborarea unei matrice de indicatori standardizați; atribuirea de indicatori de rating fiecărei întreprinderi. Aplicarea acestui tip de analiză a competitivității contribuie atât la evaluarea situației financiare si a competitivității fiecărei întreprinderi din domeniul vizat, cât si la evidențierea societății care deține titlul de lider de piață, cu scopul de a determina poziția fiecărei întreprinderi selectate în comparație cu cea de referință. [ABSTRACT FROM AUTHOR]

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