Ang Alternatibo sa Alternatibong Pamamahayag: Isang Kritikal na Diskursong Analisis sa mga Balita ng AlterMidya. (Filipino)

The paper aims to contribute to the limited corpus of studies on alternative media and describe how AlterMidya – People’s Alternative Media Network (AlterMidya), the national network of independent and alternative media outfits, institutions, practitioners, and individuals in the Philippines, provides alternative news in the country. Using van Dijk’s conceptual categories and Fairclough’s threedimensional model, the research analysed AlterMidya’s 1) news articles (text), 2) process of production and interpretation of text (discourse practice), and 3) the existing cultural, political, historical, and social situations and contexts in Philippine media (socio-cultural practice). The results of the study showed that AlterMidya provides alternative news in the country by challenging the dominant capitalist content and practices, and constructing its own system, culture, and tradition in journalism. The national network describes society through the lens of the marginalized groups, communities, and sectors that are underrepresented, misrepresented, or unrepresented in the dominant media. Finally, AlterMidya is not only limited to providing counter-narratives to dominant stories but also plays a pivotal role in the current information crisis and the various issues and problems that exist in Philippine society. [ABSTRACT FROM AUTHOR]

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