Komunikasyon at Panlipunang Reproduksiyon ng Kultural na Kapital sa likod ng mga Piling Negosyong Retail at Serbisyo na Pagmamay-ari ng Pamilya sa Lalawigan ng Batangas. (Filipino)

The study aims to determine know how communication is used in bequeathing cultural capital from the founder to the second generation of families that own selected retail and service businesses in the province of Batangas. The contextualized concept of social reproduction originally introduced by the French sociologist Pierre Bourdieu was used as a paradigm that explains state inequality in society based on how effectively parents bequeathe their capitals to their children. The researchers conducted the key informant interview as a strategy for gathering primary data, and conducted archival research as a strategy for gathering secondary data. Selected businesses under the retail and services category became the center of the study and entrepreneurs belonging to the second generation served as the participants of the interview. The researchers collaboratively used Bourdieu's theory of capitals and the transactional communication model to discover essential knowledge and insights that responded to the purpose of the study. The results of the study affirm the active role of the founder bequeathing the cultural capital to the second generation of managers of family-owned retail and service businesses in the province of Batangas. This was tendered by the apparent primary involvement of the former in the process of communicating with the latter at each stage of the period covered by the beqeauthing of knowledge pertinnet to the said type of capital. Results further affirm the significant role of key company leaders not only in the communication of cultural capital but also in enhancing the skills of the second generation of managers of the family-owned businesses. [ABSTRACT FROM AUTHOR]

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