ODRŽIVI RURALNI TURIZAM UTEMELJEN NA TRADICIJI. (Croatian)

In the contemporary study of the development of tourism in the world, rural tourism appears as its significant and growing segment. The rural area is a fundamental resource for the development of rural tourism, and tourist activity appears as a need of city dwellers for peace, clean air, healthy food and space for outdoor recreation. However, a significant factor in the development of rural tourism is tradition. Music, dance, clothes, gastronomic specialties of local cuisine, of unique natural beauty, mentality and hospitality of the resident population are some of the important factors that influence the awareness of tourists and their desire to choose this form of tourism. The main hypothesis of this paper is that tradition is the driving force behind the development of tourism in rural areas and that it contributes to the development of tourism in general, the economy and the economy of the region. The aim of the work is to determine the importance of tradition as part of the cultural identity of a rural destination and the potential for future development. The research was conducted on a deliberate sample, by random selection of respondents, 252 tourists who spent their annual vacation in Međimurje County, and the aim of the work is to determine the suitable development of rural tourism based on traditional values in accordance with motivational factors that positively influence the choice of a rural destination. [ABSTRACT FROM AUTHOR]

U suvremenom proučavanju razvoja turizma u svijetu, ruralni turizam se javlja kao njegov značajan i rastući segment. Ruralni prostor temeljni je resurs razvoja ruralnog turizma i turistička aktivnost javlja se kao potreba gradskih stanovnika za mirom, čistim zrakom, zdravom prehranom i prostorom za rekreaciju na otvorenom. Međutim, značajan čimbenik razvoja ruralnog turizma je tradicija. Muzika, ples, odjeća, gastronomski specijaliteti domaće kuhinje, jedinstvenog prirodnih ljepota, mentalitet i gostoprimstvo domicilnog stanovništva neki su od važnih čimbenika koji utječu na svijest turista i njihovu želju za odabirom ovakvog oblika turizma. Glavna hipoteza ovog rada da je tradicija pokretač razvoja turizma u ruralnim sredinama i da pridonosi razvoju turizma općenito, ekonomiji i privredi regije. Cilj rada je utvrditi važnost tradicije kao dijela kulturnog identiteta ruralne destinacije i potencijal za budući razvoj. Istraživanje je provedeno na namjernom uzorku, slučajnim odabirom ispitanika, 252 turista koji su svoj godišnji odmor proveli u Međimurskoj županiji, te je cilj rada utvrditi pogodni razvoja ruralnog turizma temeljem tradicijskih vrijednosti sukladno motivacijskim čimbenicima koji pozitivno utječu na odabir ruralne destinacije. [ABSTRACT FROM AUTHOR]

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