H-E-B defends San Antonio. (cover story)
In: Refrigerated & Frozen Foods Retailer, Jg. 5 (2007-03-01), Heft 2, S. 26-33
serialPeriodical
Zugriff:
The article focuses on the efforts of H-E-B to compete with Wal-Mart in San Antonio, Texas. H-E-B matches the pricing of Wal-Mart by cutting margins and making its groceries cheaper in San Antonio than anywhere else in the U.S. The market share of H-E-B in the city is nearly 61% versus roughly 24% for Wal-Mart, based on the 2007 edition of "Market Scope" published by ACNielsen Trade Dimensions. Its strategy has focused on paring margins and finding new formats to meet the needs of shoppers.
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H-E-B defends San Antonio. (cover story)
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Autor/in / Beteiligte Person: | Thayer, Warren |
Zeitschrift: | Refrigerated & Frozen Foods Retailer, Jg. 5 (2007-03-01), Heft 2, S. 26-33 |
Veröffentlichung: | 2007 |
Medientyp: | serialPeriodical |
ISSN: | 1552-3330 (print) |
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