Will Innovation Spark Ice Cream?
In: Refrigerated & Frozen Foods Retailer, Jg. 6 (2008-09-01), Heft 8, S. 50-52
serialPeriodical
Zugriff:
The article reports on the 1.3% decline of the dollar sales of ice cream as indicated by the data from Information Resources Inc., the Chicago-based market research firm, in the U.S. The author stated that the decrease has been due to the small package sizes, with unchanging prices. In addition, director of CPG Trend Insight, Mintel International Group Lynn Dornblaser has stated that the smartest strategy to increase profit is to pair a familiar and well-accepted flavor.
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Will Innovation Spark Ice Cream?
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Autor/in / Beteiligte Person: | Thayer, Warren ; Levy, Doron |
Zeitschrift: | Refrigerated & Frozen Foods Retailer, Jg. 6 (2008-09-01), Heft 8, S. 50-52 |
Veröffentlichung: | 2008 |
Medientyp: | serialPeriodical |
ISSN: | 1552-3330 (print) |
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