Changes in the Wind at Wal-Mart. (cover story)
In: Refrigerated & Frozen Foods Retailer, Jg. 7 (2009), Heft 1, S. 30-34
serialPeriodical
Zugriff:
The article provides information on the significant plans of Wal-Mart Stores Inc. Following its private label program Save Money, Live Better, Andrea Thomas claims that its largest brand, Great Value, is being deliberately given improvements making it much stronger. On the other aspect, Information Resources Inc. (IRI) reveals that the private label accounts at least 17.6% of dollars and 22.5% of its units.
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Changes in the Wind at Wal-Mart. (cover story)
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Autor/in / Beteiligte Person: | Thayer, Warren |
Zeitschrift: | Refrigerated & Frozen Foods Retailer, Jg. 7 (2009), Heft 1, S. 30-34 |
Veröffentlichung: | 2009 |
Medientyp: | serialPeriodical |
ISSN: | 1552-3330 (print) |
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