Pricing decision support: Optimising fares in competitive markets.
In: Journal of Revenue & Pricing Management, Jg. 8 (2009-08-01), Heft 4, S. 295-312
Online
academicJournal
Zugriff:
Traditional airline fare management is focused on timely fare responses to competitor actions. As a result, the process is largely reactive with a focus on matching the rest of the marketplace. This paper presents a new framework for more intelligent decision making in both tactical and strategic pricing based on demand models and competitive impacts.Journal of Revenue and Pricing Management (2009) 8, 295–312. doi:10.1057/rpm.2009.12; published online 17 April 2009 [ABSTRACT FROM AUTHOR]
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Titel: |
Pricing decision support: Optimising fares in competitive markets.
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Autor/in / Beteiligte Person: | Vinod, B ; Narayan, C P ; Ratliff |
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Zeitschrift: | Journal of Revenue & Pricing Management, Jg. 8 (2009-08-01), Heft 4, S. 295-312 |
Veröffentlichung: | 2009 |
Medientyp: | academicJournal |
ISSN: | 1476-6930 (print) |
DOI: | 10.1057/rpm.2009.12 |
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