Reference Books: How Much? How Come?
In: Library Journal, Jg. 115 (1990-04-15), Heft 7, S. 60-62
Online
serialPeriodical
Zugriff:
This article analyzes the costs that lie behind publishers' list prices to evaluate and compare the prices of reference materials. before making a commitment to publish a reference book, publishers evaluate projects from a variety of perspectives. The process begins with acquisitions editors who review proposals for new publications or who investigate new concepts that are developed in-house. In developing a proposal, the acquisitions department identifies sources of information for the new work, proposes a suitable format for the information, and offers a preliminary sketch of the intended use of and potential market for the publication. The information value of the proposed content is determined by comparing it with previously published competitive sources, if any. When the proposal has been sufficiently refined, it is then reviewed by outside librarians and consultants. Larger, more expensive undertakings are subjected to even more formal and extensive outside evaluations and market research such as focus groups, questionnaires, or telephone surveys. The reviewers and/or targets of such market research are asked to comment on the information utility of the proposed publication and to indicate how much they would be willing to pay for the finished book.
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Reference Books: How Much? How Come?
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Autor/in / Beteiligte Person: | Steckler, Phyllis B. |
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Zeitschrift: | Library Journal, Jg. 115 (1990-04-15), Heft 7, S. 60-62 |
Veröffentlichung: | 1990 |
Medientyp: | serialPeriodical |
ISSN: | 0363-0277 (print) |
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