Responses to a COVID-19 Vaccination Intervention: Qualitative Analysis of 17K Unsolicited SMS Replies.
In: Health Psychology, Jg. 42 (2023-07-01), Heft 7, S. 496-510
academicJournal
Zugriff:
The development of effective interventions for COVID-19 vaccination has proven challenging given the unique and evolving determinants of that behavior. A tailored intervention to drive vaccination uptake through machine learning-enabled personalization of behavior change messages unexpectedly yielded a high volume of real-time short message service (SMS) feedback fromrecipients. A qualitative analysis of those replies contributes to a better understanding of the barriers toCOVID-19 vaccination and demographic variations in determinants, supporting design improvements for vaccination interventions. Objective: The purpose of this study was to examine unsolicited replies to a text message intervention for COVID-19 vaccination to understand the types of barriers experienced and any relationships between recipient demographics, intervention content, and reply type. Method: We categorized SMS replies into 22 overall themes. Interrater agreement was very good (all pooled.0.62). Chi-square analyses were used to understand demographic variations in reply types and whichmessaging types weremost related to reply types. Results: In total, 10,948 people receiving intervention text messages sent 17,090 replies. Most frequent reply types were "already vaccinated" (31.1%), attempts to unsubscribe (25.4%), and "will not get vaccinated" (12.7%). Within "already vaccinated" and "will not get vaccinated" replies, significant differences were observed in the demographics of those replying against expected base rates, all p=.001. Of those stating they would not vaccinate, 34% of the replies involved mis-/disinformation, suggesting that a determinant of vaccination involves nonvalidated COVID-19 beliefs. Conclusions: Insights from unsolicited replies can enhance our ability to identify appropriate intervention techniques to influence COVID-19 vaccination behaviors. [ABSTRACT FROM AUTHOR]
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Titel: |
Responses to a COVID-19 Vaccination Intervention: Qualitative Analysis of 17K Unsolicited SMS Replies.
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Autor/in / Beteiligte Person: | Blazek, Eva Susanne ; West, Ashley B. ; Bucher, Amy |
Zeitschrift: | Health Psychology, Jg. 42 (2023-07-01), Heft 7, S. 496-510 |
Veröffentlichung: | 2023 |
Medientyp: | academicJournal |
ISSN: | 0278-6133 (print) |
DOI: | 10.1037/hea0001297 |
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