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Highdive gets 'significant' private-equity investment: Svoboda Capital will help the Chicago ad agency explore expansion in PR, media and AI.
In: Crain's Chicago Business, Jg. 47 (2024-06-03), Heft 22, S. 4
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Chicago-based private equity firm Svoboda Capital has made a significant investment in independent advertising agency Highdive. The terms of the investment were not disclosed. Highdive will maintain its independence, with its CEO and co-Chief Creative Officers retaining ownership stakes in the business. The agency is considering opportunities for growth in areas such as media planning, PR, production, and AI, and is open to national and international expansion. Highdive chose to partner with Svoboda Capital due to its expertise in working with agencies and service-based businesses. The investment reflects a trend of private equity investments in ad agencies seeking growth and independence. [Extracted from the article]
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Highdive gets 'significant' private-equity investment: Svoboda Capital will help the Chicago ad agency explore expansion in PR, media and AI.
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Autor/in / Beteiligte Person: | Larkin, Ewan |
Zeitschrift: | Crain's Chicago Business, Jg. 47 (2024-06-03), Heft 22, S. 4 |
Veröffentlichung: | 2024 |
Medientyp: | serialPeriodical |
ISSN: | 0149-6956 (print) |
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