The Roles of Switching Costs, Satisfaction, and Trust in the Lodging Customer Retention Process : 숙박 산업의 고객 유지 방안 과정에서 전환 비용의 역할
In: 동북아관광연구, Jg. 8 (2012-11-30), Heft 4, S. 51-68
academicJournal
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The Roles of Switching Costs, Satisfaction, and Trust in the Lodging Customer Retention Process : 숙박 산업의 고객 유지 방안 과정에서 전환 비용의 역할
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Autor/in / Beteiligte Person: | Han, Hee-Sup ; Hyun, Sung-Hyup ; Kim, In-Sin ; Hwang, Jin-Soo ; 한희섭 ; 현성협 ; 김인신 ; 황진수 |
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Zeitschrift: | 동북아관광연구, Jg. 8 (2012-11-30), Heft 4, S. 51-68 |
Veröffentlichung: | 2012 |
Medientyp: | academicJournal |
ISSN: | 1738-8929 (print) |
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