Extending Understanding of Service-Learning Projects: Implementing Place-Based Branding for Capstone Courses
In: Communication Teacher, Jg. 33 (2019), Heft 1, S. 45-62
academicJournal
Zugriff:
Numerous institutions encourage service-learning, but few have extended beyond nonprofit realms to include (1) larger budgets, (2) multi-faceted volunteer/staff/leadership constraints, and (3) elevated expectations with immediate impact on full towns. This study explores how strategic communication students construct knowledge in branding and relationship building while solving real-world problems. To do so, this research examines service-learning, place-branding projects for senior capstone students. Specifically, students in two courses developed and partially implemented strategic place-branding plans for two struggling towns. This work details the approach and, through quantitative and qualitative methods, extends understanding of service-learning outcomes for students, faculty, the university, and communities.
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Extending Understanding of Service-Learning Projects: Implementing Place-Based Branding for Capstone Courses
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Autor/in / Beteiligte Person: | Fraustino, Julia Daisy ; Pressgrove, Geah ; Colistra, Rita |
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Zeitschrift: | Communication Teacher, Jg. 33 (2019), Heft 1, S. 45-62 |
Veröffentlichung: | 2019 |
Medientyp: | academicJournal |
ISSN: | 1740-4622 (print) |
DOI: | 10.1080/17404622.2017.1372609 |
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