The Persuasive Power of AI Ingratiation: A Persuasion Knowledge Theory Perspective.
In: Journal of the Association for Consumer Research, Jg. 9 (2024-07-01), Heft 3, S. 319-331
academicJournal
Zugriff:
Titel: |
The Persuasive Power of AI Ingratiation: A Persuasion Knowledge Theory Perspective.
|
---|---|
Autor/in / Beteiligte Person: | Usman, Umair ; Kim, Tae ; Woo ; Garvey, Aaron ; Duhachek, Adam |
Zeitschrift: | Journal of the Association for Consumer Research, Jg. 9 (2024-07-01), Heft 3, S. 319-331 |
Veröffentlichung: | 2024 |
Medientyp: | academicJournal |
ISSN: | 2378-1815 (print) |
DOI: | 10.1086/730280 |
Sonstiges: |
|